Check – done that!

Russel Shaw of ZDnet calls for a Skype Me or similar VOIP app. Well, Skype actually did an app they call “Skype me” – but it’s only a presence notification. What we managed to whip together is an app that actually does what the author asks for (and it’s called Reb Me 😉 ).

Rebtel launches user development of our facebook application!

Yes! We’ve launched the application – we’ve gone all public, press releases are out, the heat is on and all that! It’s a buzz in the Rebtel office about Facebook, and you can see many screens lit up by the familiar blue and white interface.

So… what now? Well, we decided to let the users decide. After all –

a computer is a stupid machine with the ability to do incredibly smart things, while computer programmers are smart people with the ability to do incredibly stupid things…

 So, join the effort and join the Reb Me facebook group!

EU cuts roaming

 

Go EU! However, the cap is still 46 euro cents, which means that to call my girlfriend and say the basic “I miss you” could still easily cost me a couple of euros. Let’s challenge this further, right?

Back from conference!

As Björn wrote, I’ve been away at a conference for a couple of days. It was a really intense experience to be with 120 people out in the forrest of Finland discussing leadership for 5 days.

Anyway – coming back from such an experience makes you think how to keep in touch with the people you meet?

Maybe answering machine messages aren’t the best – but it’s sure good to know that I can call them

Facebook application coming!

We wanted to make Rebtel more viral and Facebook less wired, so the developers here have started building an application that will connect the offline life to the online Facebook life.

Having cool apps on your FB account can make you start playing Super Mario again, take stupid tests, draw out your where-about and many things more. These are all fun in the moment of being online. You feel like you’re coming a bit closer to your friends simply by clicking on your computer.

I, myself, often crave to go offline seeking contact in the more traditional way, taking a beer or calling somebody on the phone. The fact that many of my friends are too far away for drinking with makes me call them more, now that I can without paying so much. The people I’ve met on FB are also in many cases abroad and therefore I feel like taking these contacts even closer even though distance is in the way.

I hope that many people will try the new app as soon as it’s done, so that we can get in contact with these!

Advertising stupidity

The relevance of online ads is something that has been discussed around the Facebook application forms in recent weeks. With the launch of Facebook flyers it’s now very easy to place “targeted” content towards certain campuses via FB – but is this actually making ads any more relevant?

I would say no – I think that the ads should be relevant to the viewer as well as the content (or profile page) they’re displayed next to. In any case – FB has a lot of data on me (as a viewer), on the profile/page I’m viewing as well as on my click habits – so USE this data!

But I guess this isn’t really unique – I get special offers for tampons every week even though I’m a single guy living by myself…

Some more opinions on this at GigaOM and from Robert Scoble. The original study of flyer click-through rate gave an abysmal 0,04%. All very good reads on this – so now the question is – how tobe visible on Facebook?

People are hugging for Rebtel

Yesterday I was out taking a walk and a coffee with some friends. A friend of my friend had come spontaniously over from London for some sightseeing. When I told her about the UK campaign “We love your operator” on youtube, she wanted to make one here in Stockholm, and so we did…