The Viral Factory

When it comes to getting seen on internet, The Viral Factory seems to be one of the best. Using sites as youtube they’ve managed to get up to 35 million hits on one of their clips. That’s about 4 times Sweden!
Some of their most famous videos are the ones showing the Trojan Games, seen below

To see more from The Viral Factory on youtube, click here!


How would i look like, if in Simpsons?

Today, I went in to and made my character as I would look like, if being in the Simpsons. Don’t know if it was similar… You decide


Similar? I don’t know…

Advertising stupidity

The relevance of online ads is something that has been discussed around the Facebook application forms in recent weeks. With the launch of Facebook flyers it’s now very easy to place “targeted” content towards certain campuses via FB – but is this actually making ads any more relevant?

I would say no – I think that the ads should be relevant to the viewer as well as the content (or profile page) they’re displayed next to. In any case – FB has a lot of data on me (as a viewer), on the profile/page I’m viewing as well as on my click habits – so USE this data!

But I guess this isn’t really unique – I get special offers for tampons every week even though I’m a single guy living by myself…

Some more opinions on this at GigaOM and from Robert Scoble. The original study of flyer click-through rate gave an abysmal 0,04%. All very good reads on this – so now the question is – how tobe visible on Facebook?

Nikon blogger outreach program – learnings for Rebtel?

As a company that wants to become, in a sense, “socialized” on the web I think Rebtel has a lot to learn. They (actually we, me and Björn are very much about it) are now going through a hyperspeed process of learning, discovering and trying things out.

Today I read about how Nikon in May this year decided to lend 50 bloggers a camera each for them to try out, give back after 6 months, keep for a total of 12 months or buy at a discounted rates (with the money going to charity). This recieved some good comments from people who recieved phones here, but also quite a bit of negative feedback like here and here.

So what can we learn from this?

It seems that,

  • They’re appreciated for their transparency and openness
  • It’s good that they require the blogger to be open about having recieved a loan camera
  • It’s good that they don’t require reciprocity
  • However – the whole concept of getting something for free, naturally creates a need for reciprocating which means that the blogger’s integrity comes into question
  • Limited trials of the product seems OK, however they are TRIALS not rewards for something well done
  • If we’re giving anything to bloggers it should be something that benefits their community and not only them as individuals – as a blogger you care about your ecosystem of readers (interesting discussion by CK)

Anyone got anything to add to this list??

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